The legalization of cannabis has opened up a new and promising market for many businesses and organizations.

However, this market has not yet defined a convenient, affordable, and comprehensive system with which to network with and advertise to existent and potential players in the industry. This problem is reinforced by the large number of new entrants to the industry – including both startups and established companies looking to expand their profile.

Cannabis and Hemp Branding and Digital Marketing Business Plan TemplateCannabis Services Business Plan Template

Health Canada has made it clear that no conventional advertising is permitted in this industry. As with tobacco products, any direct mention of the product’s “benefits” is strictly illegal and subject to harsh penalties.

Google, Facebook and Twitter all have advertising policies that restrict the promotion of the sale of cannabis. Google’s policy prohibits ads that promote “substances that alter mental state for the purpose of recreation.” Facebook restricts any “illegal, prescription, or recreational drugs.” And Twitter bans “illegal drugs” as well as substances that cause “legal highs.” Instagram and Facebook have decided to go a step further by removing pages of cannabis related businesses.

The source of this problem lies partly in the need for industry participants to navigate legal restrictions (including those related to advertising) and partly in the tendency of both principal industry members and ancillary providers to maintain a low profile. Hence, the industry is characterized by tighter networks who are likely not accessing the best possible deals for their operations or the clients in need of their products/services.

Cannabis Advertising Agency Business Plan. Table of Contents

EXECUTIVE SUMMARY
  • Project Scope

  • Market Opportunities

  • Start-up Summary

  • Financial Projections

COMPANY DESCRIPTION
PROJECT SCOPE
  • Mission/Vision/Goal

  • Objectives 

  • Products & Services 

  • Key Customers

MARKET OVERVIEW
  • Global Market Overview

  • North American Cannabis Market

  • Cannabis Market in Canada and Brief Province Market Overview

  • SWOT Analyses

STRATEGY & IMPLEMENTATION
  • Online Advertising Obstacles

  • Alternative Online Advertising Options

  • Marketing Plan

  • Cannabis Directories

  • Launching Strategy

  • Sales Forecast 

  •  
OPERATIONAL PLAN
  • Facilities

  • Legal Plan

  • Project Plan

ORGANISATIONAL STRUCTURE & MANAGEMENT
FINANCIAL PROJECTIONS
  • Funding Analyses

  • Direct & Operational Costs

  • Profit & Loss Forecast

  • Cash Flow Statement

  • Balance Sheet

  • Main Ratios

APPENDICES
  • Income Statements, monthly

  • Cash Flow Statements, monthly

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