The legalization of cannabis has opened up a new and promising market for many businesses and organizations.
However, this market has not yet defined a convenient, affordable, and comprehensive system with which to network with and advertise to existent and potential players in the industry. This problem is reinforced by the large number of new entrants to the industry – including both startups and established companies looking to expand their profile.
Health Canada has made it clear that no conventional advertising is permitted in this industry. As with tobacco products, any direct mention of the product’s “benefits” is strictly illegal and subject to harsh penalties.
Google, Facebook and Twitter all have advertising policies that restrict the promotion of the sale of cannabis. Google’s policy prohibits ads that promote “substances that alter mental state for the purpose of recreation.” Facebook restricts any “illegal, prescription, or recreational drugs.” And Twitter bans “illegal drugs” as well as substances that cause “legal highs.” Instagram and Facebook have decided to go a step further by removing pages of cannabis related businesses.
The source of this problem lies partly in the need for industry participants to navigate legal restrictions (including those related to advertising) and partly in the tendency of both principal industry members and ancillary providers to maintain a low profile. Hence, the industry is characterized by tighter networks who are likely not accessing the best possible deals for their operations or the clients in need of their products/services.
Cannabis Advertising Agency Business Plan. Table of Contents
EXECUTIVE SUMMARY
Project Scope
Market Opportunities
Start-up Summary
Financial Projections
COMPANY DESCRIPTION
PROJECT SCOPE
Mission/Vision/Goal
Objectives
Products & Services
Key Customers
MARKET OVERVIEW
Global Market Overview
North American Cannabis Market
Cannabis Market in Canada and Brief Province Market Overview
SWOT Analyses
STRATEGY & IMPLEMENTATION
Online Advertising Obstacles
Alternative Online Advertising Options
Marketing Plan
Cannabis Directories
Launching Strategy
Sales Forecast
OPERATIONAL PLAN
Facilities
Legal Plan
Project Plan
ORGANISATIONAL STRUCTURE & MANAGEMENT
FINANCIAL PROJECTIONS
Funding Analyses
Direct & Operational Costs
Profit & Loss Forecast
Cash Flow Statement
Balance Sheet
Main Ratios
APPENDICES
Income Statements, monthly
Cash Flow Statements, monthly
Should you have any questions please do not hesitate to contact us.
Our templates will help you create a professional business plan, including pro forma financials and projections to know how much money it’ll cost to start your business and how much money you can make by starting and operating your cannabis business.
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