Alberta Cannabis Market

Alberta’s retailers generated $1 billion in cannabis in 2025, solidifying the province’s position as Canada’s second-largest cannabis market – where a dense private cannabis retail network serves a population with one of the nation’s highest consumption rates.

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Manitoba Cannabis Market

Sales for 2025 were estimated to be worth more than $265 million which is around 17% up from 2024. According to the 2024-2025 Annual Report from Manitoba Liquor & Lotteries, cannabis has become the corporation’s primary engine for growth; revenue from cannabis operations from FY 2024 to FY 2025 outpaced the absolute dollar growth of both liquor and casino sectors.

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Canadian Cannabis Market

Since the legalization of adult-use cannabis in Canada in October 2018, annual retail sales have continuously risen – surpassing $5.6 billion by 2025.

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Ontario Cannabis Market

Ontario is the largest provincial cannabis market in Canada and accounts for nearly 40% of annual cannabis retail sales. Since October 17, 2018, Ontario retailers have generated in excess of $10 billion in legal cannabis revenue and sales for 2025 are estimated to be around 10% up from 2024.

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Cannabis Legalization in Canada

On October 17, 2018, Canada became the first country in the G7, and the second country in the world, to legalise adult-use cannabis.

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